Through the Woods, a holistic wellness hub offering a range of psychological services, found themselves at a crossroad with their brand identity. Their existing brand had a scrambled feel and fell short of encapsulating their true essence, vision and values. This lack of a compelling, unified brand identity was a stumbling block in their path to build a robust brand presence and strike a chord with their target audience.
Crafting a Lasting Brand Impression for Through the Woods
Brand strategy
Identity design System
Graphic Design
Through The Woods
Psychology
deliverables:
We dove head-first into a thorough discovery process. By digging deep into Through the Woods’ business model, values, and desired brand image, we got a firm grasp of their vision. Key stakeholders were actively involved in this process, ensuring that everyone was on the same page regarding the brand attributes and desired impression.
After conducting a competitive branding and color analysis, we embarked on a journey to craft a memorable logo for Through the Woods that would capture their true spirit and mirror their core values and appeal to their clientele.
We showcased several design concepts and color palettes that presented opportunities to stand out from the crowd. Each design brought to life different facets of Through the Woods’ services and values. We incorporated nature-inspired themes, warm color palettes, and symbolic imagery related to mental well-being. A VIP day was dedicated to refining the designs with an eye on the clinic’s target demographic keeping in mind the clinic's target demographic and the need for relatability.
Navigating the Branding Wilderness
The final logo is graced by two trees with a sun radiating from the center, signifying the path towards healing and growth. The chosen colors exude warmth, connection, and an earthy feel—traits we identified as intrinsic to Through the Woods’ personality. The design is sleek and a logo system was created for versatility for various applications.
The new logo was spot-on in encapsulating the clinic’s vision, striking a chord with their target audience by underlining their dedication to providing a safe haven for emotional and mental wellness. The fresh branding sets them apart from competitors and carves out a memorable identity for them.
Sowing Seeds of Success
We dove head-first into a thorough discovery process. By digging deep into Through the Woods’ business model, values, and desired brand image, we got a firm grasp of their vision. Key stakeholders were actively involved in this process, ensuring that everyone was on the same page regarding the brand attributes and desired impression.
After conducting a competitive branding and color analysis, we embarked on a journey to craft a memorable logo for Through the Woods that would capture their true spirit and mirror their core values and appeal to their clientele.
We showcased several design concepts and color palettes that presented opportunities to stand out from the crowd. Each design brought to life different facets of Through the Woods’ services and values. We incorporated nature-inspired themes, warm color palettes, and symbolic imagery related to mental well-being. A VIP day was dedicated to refining the designs with an eye on the clinic’s target demographic keeping in mind the clinic's target demographic and the need for relatability.
Navigating the Branding Wilderness
Working with Angela, we accomplished an outstanding identity design that is both simple and professional, perfectly aligning with our vision. This has significantly enhanced our branding, giving us a professional edge. Angela made it easy for us to choose a design that resonated with us the most, and we were thrilled with the variety of options that reflected the vibe we were going for. We’re excited about our future collaboration with Angela for the next phase of creating our new website and messaging.
Michelle Poon, Founder, Through the Woods Psychology
"Before our VIP day, we were struggling to find a brand design that reflected the personality and story of Through the Woods Psychology."
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