Consent Preferences

I'm Angela, and I make sure your brand leaves a lasting impression every time it shows up.

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I'm Angela, and I make sure your brand leaves a lasting impression every time it shows up.

CLOSE

Brand strategy
Messaging

Deliverables:

Website Design
Graphic Design
Marketing Strategy

Identity Design System
Brand Photography Plan

Through the Woods Psychology, a mental health service provider in Calgary, came to me with a big concern, their brand felt disjointed. They also lacked a distinct brand presence and had no clear differentiator. And like many of my clients they were having a hard time putting these together themselves. They were simply too close to the business to see it clearly. They wanted to refine their brand both internally and externally, aiming to showcase their values of a culture that prioritizes relationships and connection. The primary challenges identified were:

  • Inconsistent branding, both visually and in their messaging
  • Standing out from other mental health providers
  • Lack of brand reputation & trust in the marketplace
  • A plan to get to the next stage of growth
  • A guide for making informed future branding choices

Seeing the Forest For The Trees

I teamed up with Through the Woods Psychology to breathe new life into their brand and infuse it with their own unique story, mission and values in order to humanize their business and attract clients and talent that resonate with them on all these levels. Our main goals were:

  • Create a cohesive and standout brand identity
  • Create a platform to expand their offerings to include things like group sessions and specializations
  • Attract a team of like minded professionals
  • Build stronger relationships and trust with clients
  • Boost their reputation and presence in the market
  • Give them a visual and verbal guide from which to pull from for future marketing efforts

A Breath of Fresh Air

We began the discovery process by exploring their story, figuring out what made them unique, what they valued, and the kind of change they wanted to bring to their clients and their industry so that we could bring their unique voice to their brand.
During our brand discovery journey, we took some time to figure out the visual style that would best represent the brand and make it distinct in its industry. We put together a stylescape to help steer the branding's look and feel, focusing on themes of calm, approachable, and organic.

Visual Brand Style

"Working with Angela, we accomplished an outstanding identity and website design that is both simple and professional, perfectly aligning with our vision. This has significantly enhanced our branding, giving us a professional edge. Angela made it easy for us to choose a design that resonated with us the most, and we were thrilled with the variety of options that reflected the vibe we were going for. 

Michelle Poon, Psychologist & Founder
Through the Woods Psychology

"Before our VIP day, we were struggling to find create a brand that reflected our personality."

Forging a New Path Forward

Working with Through the Woods Psychology was a rewarding experience. We successfully redefined their brand, aligning it closely with their core values of connection and engagement. We designed a beautiful new brand identity that builds trust with their audience. Our strategic branding efforts have positioned them for future growth and success in the competitive mental health industry.

Logo Transformation

The Through the Woods logo embodies the journey toward hope and a brighter future. The trees stand tall on either side, representing the support and guidance provided their therapists as clients navigate through the forest of life's challenges. Nestled between these trees, the sunrise symbolizes the promise of a new day, illuminating the path to personal growth and healing.

The typography is intentionally casual, friendly, and approachable. It mirrors the welcoming, judgment-free, and comforting atmosphere you'll experience within our offices.

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