Forget those snooze-inducing mission statements that are as exciting as watching paint dry. Today’s modern customers crave something more. 

They want authenticity, connection, and meaning from the brands they choose to support. That’s where the brand manifesto comes into play – a clear and public declaration of your purpose and intent that lights up people’s imaginations like fireworks!

So, what exactly are brand manifestos?
They’re not your typical mission statements. They’re bold, deep, and inspire action. A manifesto is a powerful reminder to your customers and everyone who interacts with your brand of who you are and what you aim to accomplish.

Unlike mission statements, brand manifestos speak in the collective voice and the active voice. They’re prompted by a burning desire to change the status quo. They can also become the framework for future decisions.

A good manifesto should have two things: truth and grit. 

It should anchor your beliefs and act as a magnet for people who are raring to support you. By reading it, they gain a fuller understanding of your message and a greater appreciation for who you are as an organization.

Manifestos come in all shapes and sizes, from longer speech-style approaches to short and snappy micro manifestos. The key is to create something that truly resonates with your audience and captures the essence of your brand.

But why should you bother with a manifesto in the first place?
Well, traditional mission statements often fall short, trying to encompass everything but ultimately saying nothing meaningful. In today’s fast-paced era, generic statements fail to capture attention or connect with your audience. Modern customers are savvy – they see through empty words and seek brands that speak directly to them on a deeper level. A brand manifesto provides an opportunity to break free from the shackles of meaningless messages and craft something truly impactful.

A brand manifesto is more than just words on paper
It is a powerful reminder to your clients and all those who interact with your brand of who you are as a business. It encapsulates your beliefs, values, and aspirations in a bold and profound way. By distilling your message into a concise statement, you create clarity and purpose that resonates with your target audience.

The real power of a brand manifesto – it inspires action.
Unlike mission statements that often lack depth or inspiration, a manifesto is bold by nature. It goes beyond vague promises and speaks directly to emotions, igniting passion within both employees and customers alike. With its powerfully crafted language, a brand manifesto urges individuals to not just be spectators but active participants in your journey.

Sharing your brand manifesto serves as an anchor for your beliefs, acting as a magnet that attracts like-minded individuals who are eager to support your cause. By reading and understanding your manifesto, they gain a fuller appreciation of your brand’s message, values, and vision. This shared understanding builds trust, loyalty, and a sense of community that goes beyond a transactional relationship.

Crafting a compelling brand manifesto requires thoughtful consideration and an authentic reflection of your brand’s essence. It starts with understanding your core values and purpose – the driving force behind everything you do. To help you get started on this transformative journey, we have created a free Brand Manifesto Workbook. This valuable resource will guide you through the process of crafting your bold declaration, step by step.

In today’s digital age, brands cannot afford to rely on stale and meaningless mission statements to connect with their audience. The power lies in the brand manifesto – a clear and public declaration that captures the essence of who you are as an organization and what you aim to accomplish. By crafting a bold statement that inspires action and resonates with your target audience, you can build a loyal following whose values align with yours.

And if you need some exciting examples to get your inspiration going, check out the ones below.

The Snask Manifesto (Branding Agency):

holstee.com:

Apple:

Our client Innov8 CPAs

These manifestos light up people’s imaginations like fireworks, give warm fuzzy feels, and inspire action.

Are you ready to create your own crowd-rallying manifesto message? 

Download our free guide to get started. And don’t forget to check out my own manifesto at the bottom of the About page on my website to get an idea of how you can use your own manifesto.

Angela Merzib,
Your Brand Sensei