Brand strategy
Messaging
Deliverables:
Identity Design System
Showit Website Design
Doing Business in the private
PMA-Friendly Rebrand & Member Journey
"We needed a website that clearly followed PMA guidelines, Angela delivered exactly that. She led us through a smart, efficient rebrand and produced a modern logo, cohesive visual identity, compliant PMA-focused website structure, and messaging that finally sounds like us. The result feels confident, aligned with our services, and easy for members to understand and join, and clients immediately noticed how professional and clear everything is. Angela was responsive, strategic, and meticulous, and we couldn’t be happier with the outcome. We highly recommend her to anyone transitioning to a PMA or leveling up their brand."
Dr. Clare Westmacott & Clare Westmacott, Homeopathy & Beyond PMA
"Our brand was outdated and no longer reflected our shift from an integrated health practice to a Homeopathy PMA. "
PMA-Ready Brand Refresh & Effortless Client Journey
What we accomplished together:
- A logo and visual identity built around light blues, curved lines, and an organic emblem that works across print and web.
- A messaging framework focused on the practice’s strengths: combining allopathic and holistic perspectives, long consultations, and personalized care.
- A website structure that supports the PMA model: clear consult booking, a meet-and-greet vetting step, a hidden member application form, instructions for payment, and a secured member profile area. We intentionally designed the member-area access so new people couldn’t accidentally sign up before being vetted, while existing members can easily log in.
- Practical UX recommendations for gating links, handling payments (e-transfer), and guiding members through account creation. We also used our brand workshop process and a PMA-compliance checklist to keep the project focused, legal-minded, and easy to use.
Logo & Name Transformation
My client changed their name from Ideal Health to Homeopathy & Beyond, so they needed a new logo. They’re now focused entirely on homeopathy, and the old mark felt dated and forgettable.
The new logo is a circular emblem: roots at the bottom and sun rays at the top. It reflects their “head to toe” philosophy, care that’s grounded, whole-person, and moves from deep roots to radiant wellbeing.
We used muted cool tones, soft blues and desaturated greens, for a calm, balanced vibe, with a warm yellow accent in the rays to add a touch of optimism. Rounded shapes and flowing lines keep it friendly and approachable. We also built out multiple formats so it stays clear at any size: web, print, or social. Overall, it sets the practice apart by pairing clinical credibility with a warm, vital feel.
OLD LOGO
After the new brand and site went live, the team reported fewer questions and less confusion around signups, The onboarding flow became much smoother. New-member conversions sped up because the vetting and payment steps were clearer, and Carole & Clare spent less time on manual follow-ups. Beyond the numbers, the practice now presents a cohesive, confident identity that better reflects who they are and what they offer. Clients notice the clearer messaging, and the site’s protected member area gives the business the structure it needs to operate as a PMA.
