Jade came to us overwhelmed at the idea of building out her own brand, website and copy. She knew she wanted to raise her rates and attract higher quality clients. The first step we took with her was to clearly define her niche so we could align her vibe and energy with that of her audience – Intuitive Thought Leaders.
Aligning a Brand With Its Audience's Energy
Brand Strategy
Identity Design
Website Design
Copywriting
Photographic Creative Direction
Deliverables:
We asked Jade a few questions to identify her ideal clients' mindset, interests, hobbies and personality. This helped us craft a brand identity they would resonate with.
Balance, harmony and nature were recurring themes that emerged out of our strategy sessions together. The icon we landed on is loosely based on a butterflies wings, symbolizing
balance and harmony in a simple, abstract and visually
pleasing way.
It’s an abstract logo that sets an appropriate tone for the
brand and the audience.
Personifying a Brand
Jade Fulton, Social Strategist, Jade's Virtual Office
Angela helped me get so completely clear on my niche market, that I scheduled eight discovery calls with new clients the week before Christmas!
A custom photo shoot is essential in bringing out the personality of your brand & attracting aligned high quality clients.
We put together a custom photo plan so Jade was able to show up to her photo session confidently and have a plan to make the most of it.
We love the soulful winter vibe of these photos for Jade’s site taken outdoors. Nature was a prevalent theme we used to speak the same visual language that her clients would resonate with.
