Consent Preferences

I'm Angela, and I make sure your brand leaves a lasting impression every time it shows up.

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I'm Angela, and I make sure your brand leaves a lasting impression every time it shows up.

CLOSE

Brand strategy
Messaging

Deliverables:

Showit Website Design
Marketing Messaging

Identity Design System
Brand Photography Plan

Courtney had reached a pivotal moment in her business. She’d launched with a DIY website and broad messaging that no longer matched the premium, focused services she wanted to sell. Her site read as factual and general, failed to speak to her ideal client, and didn’t reflect her vision to grow into a business that hires staff and supports other moms. She also lacked the time and specialist skills, copywriting, brand strategy, and conversion-focused site structure to present the value she delivers and confidently increase her prices.

When DIY branding stalls a business that’s ready to scale

The goal was to move Courtney from a generic, do-it-yourself presence to a refined, client-focused brand and website that would attract higher-value clients and enable business growth. Specific objectives were:

  • Clarify positioning and messaging so prospects immediately understand Courtney’s services and outcomes.
  • Simplify and restructure the website (site mapping and copy) to increase organic traffic, engagement, and conversions.
  • Create a visual identity update including a new logo and brand palette that embodies her vision.
  • Build systems and recommend automations to support future scaling and client nurturing.
  • Boost confidence to raise prices and stop taking low-budget work so she can focus on 6-figure clients.

From D.I.Y to Refined

I conducted a Brand strategy session with Courtney in order to refine the target audience, clarified service offers and packages, and defined the emotional and visual direction for the brand. We put together a stylescape to help steer the branding's look and feel, focusing on themes of modern, friendly, feminine & calm.

Visual Brand Style

"Angela helped me clarify my messaging, refine my services, and create a website that truly reflects who I am and where I’m going. The VIP day made me feel really special with all the thoughtful little touches along the way, and it gave me the confidence and credibility to attract more clients. I’ve already seen increased traffic and measurable results. I’d recommend Angela to any entrepreneur ready to take the next step."

Courtney Strugnell, Marketing & Automation Expert
Natural Growth Marketing

"Working with Angela completely transformed my brand."

Crafting Positioning That Pays

Before touching one pixel, I ran a focused strategy deep-dive with Courtney, and refined the target audience, clarified service offers and packages, and defined the emotional and visual direction for the brand. 

With her new positioning locked in, we rewrote the site copy and service pages to speak directly to six-figure clients and show the real-world results she delivers.

We tore the old site map apart and rebuilt it to lead visitors through value, proof, and action with clear CTAs and conversion-ready touchpoints like lead magnets.

Next, we refreshed the visual identity with a new logo, tightened color palette, and brand guidelines that actually match Courtney’s personality and bold vision.

Finally, we brought it all together and launched her brand in a VIP day built just for Courtney that helped her feel confident and ready to start selling her new premium packages.

Logo Transformation

The logo embodies the essence of "Natural Growth," reflecting Courtney's commitment to ethical and organic strategies for building client email lists and businesses. 

It features a seed, symbolizing her collaborative approach from ideation to strategy, and a vine that forms an "N," representing the "natural" in the name. This vine grows into a vibrant leaf, signifying business growth her team creates and the flourishing relationships they cultivate with their clients.

Together, these elements convey their dedication to fostering trust and sustainable success without resorting to underhanded marketing tactics or tricks but rather by cultivating relationships organically.

OLD LOGO

By combining strategy, copy that converts, a fresh visual vibe, and hands-on implementation, we flipped Courtney’s neglected DIY brand into a polished, growth-ready business presence. The result was a quick uptick in traffic and confidence, clearer positioning to attract higher‑value clients, and a tidy product ladder that makes scaling feel doable, not scary.

Brand Glow-Up: From DIY to Done-Right

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