The Brand Dojo
Bold Branding moves to help you take on any competitor in the ring.
If you rely largely on word-of-mouth referrals to grow your business, you already know how much harder it is to acquire a new client than to keep an existing one. Here’s the thing, people are four times more likely to share a negative experience with others than a positive one. But they’ll also rave about […]
Brands large and small still rely heavily on word of mouth marketing. And why wouldn’t you? It’s a very powerful and free advertising tool for your business! A whopping 92% of consumers trust recommendations over a company’s messaging and want to hear the opinions of past clients before making a purchasing decision. But how do you […]
I always like to remind my clients: if your branding investment isn’t tackling a real business challenge, then it’s pretty much just fancy decor. So, unless you’re sprucing up your living room, let’s make sure your branding is doing the heavy lifting it’s supposed to! Here’s a scenario you may be familiar with. You’ve gone […]
Let’s face it, in your industry, whether you’re slinging coffee beans or coding websites, you’re one of a million. To rise above the noise, you need to find an enemy that is also your client’s enemy and call it out with gusto. That’s right – it’s time to make “the enemy of my enemy is […]
