The Brand Dojo
Bold Branding moves to help you take on any competitor in the ring.
If you rely largely on word-of-mouth referrals to grow your business, you already know how much harder it is to acquire a new client than to keep an existing one. Here’s the thing, people are four times more likely to share a negative experience with others than a positive one. But they’ll also rave about […]
Brands large and small still rely heavily on word of mouth marketing. And why wouldn’t you? It’s a very powerful and free advertising tool for your business! A whopping 92% of consumers trust recommendations over a company’s messaging and want to hear the opinions of past clients before making a purchasing decision. But how do you […]
I always like to remind my clients: if your branding investment isn’t tackling a real business challenge, then it’s pretty much just fancy decor. So, unless you’re sprucing up your living room, let’s make sure your branding is doing the heavy lifting it’s supposed to! Here’s a scenario you may be familiar with. You’ve gone […]
Let’s face it, in your industry, whether you’re slinging coffee beans or coding websites, you’re one of a million. To rise above the noise, you need to find an enemy that is also your client’s enemy and call it out with gusto. That’s right – it’s time to make “the enemy of my enemy is […]
Forget those snooze-inducing mission statements that are as exciting as watching paint dry. Today’s modern customers crave something more. They want authenticity, connection, and meaning from the brands they choose to support. That’s where the brand manifesto comes into play – a clear and public declaration of your purpose and intent that lights up people’s […]
Gone are the days of “if you build it, they will come” in business. There is immense competition in every industry and if you haven’t considered building a strong brand for your business, you’re missing out!
“88% of visitors prefer to stay on a site when there is video on the homepage.” Videos are a great way to inform, engage and persuade your potential clients about your business and connect with them on a personal level to boost your conversions. Videos are, by far, the best way to establish a strong […]
Let your audience know they’re in the right place by answering these four questions on your homepage.
